Effective Date: April 2026

Last Updated: April 2026

ProfitAds, LLC (“we”, “our”, “us”) operates waltershedplans.com (the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

1. INFORMATION WE COLLECT

Personal Data: Full name, email address, phone number (if provided), billing and shipping address, and payment details (processed securely through third-party payment processors).

Usage Data: IP address, browser type, pages visited, time and date of visit, device type, referral source, and exit URLs.

2. HOW WE USE YOUR DATA

We use your data to: operate and maintain our website; process transactions and deliver products; send transactional and marketing emails; analyze usage to improve our Service; detect and prevent fraud; and comply with legal obligations.

3. EMAIL MARKETING

3.1 When you provide your email address through our checkout, opt-in forms, or lead magnet popups, you consent to receive marketing emails from WalterShedPlans including product tips, woodworking advice, special offers, and promotional content.

3.2 Email frequency varies but is typically several times per week.

3.3 Every marketing email includes a functional unsubscribe link. You may opt out at any time.

3.4 You can also opt out by emailing support@waltershedplans.com. We process unsubscribe requests within 10 business days.

3.5 Opting out of marketing emails does not affect transactional emails related to your purchase.

3.6 We do not sell, rent, or share your email address with third parties for their direct marketing purposes.

3.7 We may segment, personalize, and automate email communications based on your purchase history, engagement, and behavior on our website.

4. COOKIES AND TRACKING TECHNOLOGIES

Essential Cookies: Load immediately for core site functionality. Cannot be disabled.

Non-Essential Cookies (Analytics, Advertising): These are loaded by default to ensure full site and advertising functionality. You may opt out at any time via your browser settings, by contacting support@waltershedplans.com, or through the 'Do Not Sell or Share' link available on every page.

Third-Party Advertising and Analytics Providers:

We work with the following third-party providers, each of which uses cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our Website and other websites you visit:

- Meta (Facebook) Pixel and Conversions API — operated by Meta Platforms, Inc. Used to measure ad effectiveness, deliver targeted advertising on Facebook and Instagram, and build custom audiences for remarketing. Privacy policy: https://www.facebook.com/privacy/policy. Opt out: https://www.facebook.com/settings?tab=ads.

- Google Ads and Google Analytics 4 — operated by Google LLC. Used to measure ad performance on Google's network, track conversions, and analyze site usage patterns. Privacy policy: https://policies.google.com/privacy. Opt out: https://adssettings.google.com.

- Microsoft Advertising Universal Event Tracking (UET) — operated by Microsoft Corporation. Used to track conversions from Microsoft Advertising campaigns across Bing, Yahoo, AOL, and the Microsoft Audience Network. The UET tag collects information about pages visited, IP address, browser type, and actions taken on our site (such as purchases). Microsoft's privacy practices are described at https://privacy.microsoft.com/privacystatement. You can opt out at https://account.microsoft.com/privacy/ad-settings.

- Microsoft Clarity — operated by Microsoft Corporation. Used to record user sessions (clicks, scroll depth, heatmaps) to improve site UX. Data is anonymized. Privacy policy: https://privacy.microsoft.com/privacystatement.

You can configure your browser to reject cookies, though some features may not function properly.

5. DATA SHARING AND DISCLOSURE

We do not sell your personal data as traditionally defined. We share data with advertising partners (Meta, Google, Microsoft) for cross-context behavioral advertising, which may constitute a “sale” or “sharing” under certain state privacy laws. We may also disclose data to service providers, law enforcement when required, and in connection with business transfers. All service providers are contractually required to protect your data.

6. YOUR PRIVACY RIGHTS

Depending on your state of residence, you may have rights to: access, correct, delete, or port your personal data; opt out of the sale or sharing of personal data for targeted advertising; and appeal a denial of your privacy request. These rights are available to residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with applicable privacy legislation.

7. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

California residents have specific rights under the CCPA/CPRA including the right to know, access, delete, correct, and opt out of sharing. To exercise your rights, submit a request via https://waltershedplans.com/contact (include “CCPA Request” in the subject) or email support@waltershedplans.com. We respond within 45 days.
https://waltershedplans.com/contact